Case Study: Cracking the AI Content Generation Code With TIPi Group
In a sea of generic AI outputs, TIPi Group, a leading Full-Service Media Performance agency based in London, raised a flag: “This isn’t good enough.” So we partnered up to built them something better.
Challenge: Every Tool Sounds The Same
The TIPi Group team has tested all the mainstream content generation tools — ChatGPT, Jasper, Copy.ai. The verdict?
“Too generic. Too detectable. Not on brand.”
They couldn’t risk damaging client SEO with AI-generated fluff, and they weren’t about to roll out a tool that made their editors work harder, not smarter.
What they needed didn’t exist yet:
✅ Real personalisation from their own brand voice + content archive
✅ Flexibility for different formats, not just blogs
✅ Outputs that passed AI detectors — without sounding dull and robotic
And most importantly: zero friction for their team.
The Goal: AI Generated Content That Stands Out
TIPi Group's vision was clear:
An agentic AI content writer trained on their existing articles and brand guidelines, able to:
Generate content in multiple languages
Pass AI text checkers
Support diverse formats: blog posts, social media posts, campaign copy, etc.
Require minimal human editing
Our job? Make that real. Fast.
What We've Built Together
Phase 1: Discovery
We sat with their content team to:
Understand their day-to-day workflows
Map out inspiration sources that actually matter
Define what “great content” looks like in their niche
Phase 2: Proof of Value
We built a prototype in 2 weeks that:
Passed AI detection tests
Sounded more human than ChatGPT
Aligned with brand guidelines and tone of voice
That moment flipped the switch. Confidence replaced hesitation.
Phase 3: Production-Ready
We polished up the AI agent for production readiness, scaled the backend system, added a slick frontend on top with Streamlit - all ready to go for their first client within a couple weeks.
Results
✅ Product delivered in 8 weeks
✅ Hundreds of articles written
✅ Already generating organic traffic in week 3 after launch
✅ Team re-engaged for Phase 2 development
When your client comes back asking for more AI, you know you got it right.
While the AI content space is flooded, most tools skim the surface. TIPi Group showed us that there’s room for better when you combine deep domain expertise with a bold vision that demands more than “good enough”.
Share:
